Crm tools for data analysis7/9/2023 ![]() This business data can be highly customized according to different needs, KPIs, and metrics, allowing key stakeholders to visualize the data in the way they need it. The software features customizable dashboards, charts, graphs, as well as other types of reports to visualize a large amount of complex business data. The term “business intelligence” OR “BI” means an infrastructure that comprises a range of tools and processes that allow companies to gain a clear view of all their business data, so they can make data-driven decisions.īusiness Intelligence Software is a system that enables businesses to view all their data from a single platform. So, in this article we’ll take a look at key differences between Business Intelligence and Customer Relationship Management platforms and identify their core strengths and weaknesses. ![]() Obviously, there is not a single right answer to the question which one is better, and as always it depends on the business requirements and specifics of operation. ![]() ![]() This is due to the fact that both share a number of similar features and are aimed at using historical data to identify key trends. When it comes to effective business management there is a constant debate whether companies should go with setting up CRM for forecasting and Analytics or BI software. ![]()
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